Alden Kallabat
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Featured Project: E-Commerce Sales Analytics

Project Dashboard Visualization

Developed a comprehensive sales analytics dashboard for a mid-sized e-commerce company, analyzing over 500,000 transactions to identify key revenue drivers and customer segments. The project included:

• Customer segmentation analysis using RFM (Recency, Frequency, Monetary) modeling
• Product performance analysis identifying top-performing categories and seasonal trends
• Predictive modeling for inventory optimization, reducing overstock by 23%
• Interactive Power BI dashboard enabling real-time sales monitoring
• A/B testing framework for marketing campaign optimization

Result: 18% increase in revenue through targeted marketing and 30% reduction in inventory costs within the first quarter of implementation.

Featured Project: Chess Analytics

Project Dashboard Visualization

Developed a comprehensive sales analytics dashboard for a mid-sized e-commerce company, analyzing over 500,000 transactions to identify key revenue drivers and customer segments. The project included:

• Customer segmentation analysis using RFM (Recency, Frequency, Monetary) modeling
• Product performance analysis identifying top-performing categories and seasonal trends
• Predictive modeling for inventory optimization, reducing overstock by 23%
• Interactive Power BI dashboard enabling real-time sales monitoring
• A/B testing framework for marketing campaign optimization

Result: 18% increase in revenue through targeted marketing and 30% reduction in inventory costs within the first quarter of implementation.